Meet the Dumbot: When Fake Diamond Hunters Hit My Shop

Meet the Dumbot: When Fake Diamond Hunters Hit My Shop

The other morning I opened my stats for Diamond Art Emporium, took one sip of coffee, and nearly choked.

Almost 2,000 “sessions” in a single day.
From one place: Ashburn, Virginia.
All hammering the same handful of pages: acrylic square “diamonds,” loose stones, and related diamond painting supplies.

Spoiler: this was not a sudden stampede of new diamond art fans in Virginia.

This was my first run‑in with what I now call the dumbot.


When 2,000 “visits” aren’t 2,000 people

In theory, a “session” is a person coming to the site, looking around, maybe adding something to the cart.

In reality, this spike looked like this:

  • All traffic from the same general location
  • All pounding the same product and collection URLs
  • No carts, no browsing, just in‑out, repeat

That’s not a shopping frenzy. That’s an automated script — a bot — crawling any page on the internet that looks like it might be selling loose diamonds or precious stones.

And this bot could not tell the difference between a gemstone wholesaler and a diamond painting shop full of acrylic drills.


So what’s a “dumbot”?

A dumbot (my new favorite word) is a clueless bot that:

  • Searches for magic keywords like “diamond,” “loose stones,” “gemstones”
  • Lands on a diamond art store
  • Sees “square diamonds,” “acrylic diamonds,” “loose stones” on product pages
  • Decides it has struck data gold

To a human, “Diamond Art Emporium” plus photos of canvases and trays is obviously craft world.

To this thing, it looked like a serious player in the diamond market.

It happily scraped away at my listings for square acrylic diamonds, loose replacement stones, and other diamond painting supplies, probably feeding that into some Very Serious Spreadsheet somewhere.

If their gemstone model includes my DMC‑coded bags of 310, that’s not my problem. That’s just peak dumbot.


Why this traffic is junk

From my side, this kind of visit is just junk data:

  • It bloats the session count.
  • It makes certain product pages look wildly “popular.”
  • It tells me absolutely nothing about real customers.

No normal shopper visits the same acrylic diamonds and loose stones pages in a tight loop and then vanishes, 2,000 times in one day.

The dumbot isn’t browsing, comparing kits, reading sizes, or checking shipping. It’s just pounding URLs with the word “diamond” in them and moving on.

So I mentally file this under: “Congratulations, you found plastic craft supplies. Enjoy your fake diamond feed.”


Dumbot: officially a shop word now

Around here, “dumbot” now means:

Any clueless web robot that thinks my craft diamonds are going to move the real diamond market.

Next time you see something obviously automated and a little bit ridiculous — a spammy comment, a nonsense follower, a robot that can’t tell acrylic from actual gemstones — feel free to call it what it is.

Dumbot.

I’ll be over here, watching the numbers with one eyebrow raised and saving my real energy for the humans who actually want to make something sparkle.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.